Phew! This income report is coming to you late, but I spend a lot of time offline explore several of my favorite American national parks in recent months, my attention has therefore been elsewhere. November saw a pretty consistent drop across the board with my blog, revenue remained stable (due to a major affiliate missing a scheduled payment date), lower traffic and lower subscriber growth. to emails. The income came to $ 23,024.04 and I brought in 191,989 readers – with 259,767 unique sessions.
Now digging into the numbers for November … the blog’s revenue has been relatively static compared to last month (in part due to a late affiliate payout), but I’m still seeing consistent commissions from my guide on how to start a blog and increase long term earnings oriented with other monetized articles. We had another good month of registrations for my full blogging course, Designed for Blogging: How to Get Your First 10,000 Readers & Earn Six-Figure Blogs (registrations are still open, so come join us 👋).
Overall, I generated $ 23,026.04 in blog income in November 2020, when I spent much of my time hiking in the wilderness.
Business expenses increased dramatically this month as my annual ConvertKit (Email Marketing Platform) Annual Plan bill came in. November profit reached $ 10,997.67.
The forecasts ☀️: For the month of December, I expect my blog income to increase a bit, generating income somewhere in between $ 28,000 – $ 33,000. Revenue is likely to come back down a bit or hover around that general range over the next few months, as I work on some SEO tweaks and content reviews with the aim of bouncing traffic for Q1 2021. I will be stricter on the reign. business expenses for the months to come as I invest more of my time to curb the drop in traffic I see.
Now on to the details of my November Blog Income Report …
Blog revenue in November 2020: $ 23,026.04
In these monthly reports, I keep track of my total income each month, including each individual source of that income and the expenses associated with running my business. It’s the good one and the bad.
Then I break down the traffic to my blog, which has a big impact on my income, including what works best and how I work to achieve it. more readers. I also cover the number of email subscribers where I am, the number of new subscribers acquired during the month and what this growth trajectory looks like.
Finally, I cover updates on all of the other side projects I’m working on during the month.
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Blog revenue breakdown for November 2020
Independent clients and sponsorships
Distribution of expenses
Web services: hosting and storage
Rev (YouTube transcripts)
Travel, office supplies and miscellaneous
AT&T Service Plan (iPhone)
IPhone 12 payment plan
Amazon (Office supplies)
Transaction and processing fees
Breakdown of net profit
Now, let’s move on to my blog and email related stats for November.
2. Blog statistics for November 2020: 259,767 sessions and 153,074 total email subscribers
In November traffic went down (again), which I experienced a few times in the second half of 2020, keeping me well below my average for the past few years. While I’ve reported a few times before that this was mostly due to increased volatility in key organic search rankings (fueled by several major Google algorithm updates), I now spend most of my time working to experiment with technical SEO adjustments to stem the tide of this downward trend.
While I am really concerned and monitoring this activity as best I can, it is also important for me to keep the volatility context in the short term. always was the norm in my competitive niche, and I know exactly what works best to maintain top-level content for the long haul… and when I zoom out to look at my 8 year traffic history, the peaks and valleys are the norm. That being said, I continue to implement some key technical SEO improvements that I can identify – which I primarily rely on. Google PageSpeed Insights Tool to get actionable insights and specific fixes, while also updating my key articles to make sure they stay up to date and useful to readers.
As we’ve talked about a lot, I’m the first to tell you that blogging is a long game… and short-term successes can’t deter you from investing in creating resources that will lead to a better future. If anything, one of my biggest takeaways from this sustained drop that I have seen is that I really need to more thoughtfully diversify the sources of traffic (away from the only one). Google search) and sources of income (away from affiliates mainly). You can expect to see a new focus on updating and promoting my Built to Blog course as we move into the New Year.
I was down 19.16% in sessions compared to October while my traffic drop really took hold. Seen pages decreased by 19.31%.
Here are my top 15 most visited articles for November, in descending order of which attracted the most readers:
Most of the short-term volatility I’m seeing right now comes from major updates to search algorithms, and it’s not entirely in my control, but I’m adjusting to interpret what search engines are suggesting. they try to reward the most… You might already notice some small layout changes on my blog (like colors, fonts and more technical adjustments under the hood).
Throughout all of this, readers of my 25,000+ word guide, How to Start a Blog and Make Money, have remained fairly stable – which still holds organic search rankings for competitive terms like how to start a blog, how to blog and things like that. As usual, when more readers land on this guide… others join my free course, How to Blog in 7 Days and they have the option to join my more comprehensive paid course Designed for blog course that will help them further improve their blogging skills.
Also in November, I published two new long articles for my growing blogging audience:
I continue to find that the majority of my time spent on content is spent maintaining my existing library of over 300 articles. It’s a lot of work to update and expand these guides on an ongoing basis, so new long content will be much slower at this time of year as my focus is mostly on content updates. 2021 for the next two months.
All of this with the mission continuing to signal to Google (and other search engines) that my blog’s niche is clearly focused on the topic of blogging and I expect this intense focus to continue to provide more readers looking for tactical blogging advice for the long haul… it’s an investment for the long haul!
2. Email subscribers
I used ConvertKit to manage my community of email subscribers and deliver my emails for several years now and love the product.
November saw the addition of 1872 followers to my community with my growing total mailing list 153074 followers.
This was a significant drop in email subscriber growth from October’s numbers, continuing a fairly consistent downtrend from where I had been throughout the first one. semester 2020. The growth of the mailing list is directly affected by some of my key articles which generate less traffic than they had received in previous months (due to numerous algorithm updates from Google, which caused fluctuations in organic traffic).
As in previous months, most of my new email subscribers come from the influx of blogging-related content and free downloads that I have on my site (like my blog business plan, blog posts). blog, my outreach email templates, and my blog post templates). my ultimate goal is to stay focused as this is the niche I’m working on for years to come.
A significant portion of my new subscriber growth continues to be fueled by my free course, Create a Blog in 7 Days, which is well optimized for both affiliate revenue and offering my more advanced paid course (Designed for blog) for those looking to get more help growing their blogs.
So much for my November Blog Income Report
As we saw at the start of this report, I expect blog revenue to stay in this general range for now (with ups and downs), falling somewhere between $ 28,000 – $ 33,000 for December, as I am experiencing continuous fluctuations in affiliate payments which are closely related to the volatility in traffic that I have seen over the past few months. My main focus remains updating my in-depth blog content which will pay off in the months and years to come.
Call back to myself (and to you) – it’s the long game.
If you’re looking for some additional reading to help you grow your own blog, I always update my Ultimate Guide to Starting and Growing a Profitable Blog. here that I would like you to read 😊