Google is the world’s largest search engine. There are some very remarkable Google search statistics to go over when you’re looking at it from a broader perspective. The second most popular search engine on the market is its Chinese competitor, Baidu, which only accounts for a lesser share of the global search engine market.
To understand the sheer size of Google, we need to know the extent of the internet as a whole. Google is an indexing service, which provides us with websites and pages based on our specific search queries. While it might index everything you could ever think of, the internet as a whole is a much bigger thing. Studies show that Google only indexes 35 trillion Web pages. Yes, only. Believe it or not, this isn’t even scratching the surface of the internet. Some studies show that the internet as a whole is home to a whopping 17.5 quadrillion different pages.
While Google still has a long way to go, it is by far the biggest collection of web pages available on the internet. This massive amount of web pages available gives Google some promising marketing potential, which makes it an instrumental marketing tool for businesses.
Interesting Google Search Statistics
- There are more than 3.5 billion Google searches every day
- 76% of all global searches take place on Google
- Google Search Index contains more than 100,000,000 GB
- More than 60% of Google searches come from mobile devices
- 16-20% of all annual Google search results are new
Googles’ global dominance
Google might be the biggest search engine in the world, but did you know it accounts for a whopping 76% of the global searches on search engines. To get an idea of how global it is, you should know that it remains uncensored to its fullest in all countries apart from Crimea, Cuba, Iran, North Korea, Sudan, and Syria, in which it’s either banned or censored.
Google is not only a search engine, but it’s also a huge business owner. It owns numerous different online services and is up there with the giants such as Apple, Amazon, Facebook, and Microsoft. The combination of these companies accounts for most of the internet’s widespread activity.
Google is also a driving force in the business world, as it’s marketing potential is huge. Since it’s the most popular search engine, different industries benefit from Google advertisements. This has grown to such an extent, that its advertising revenue reached $95.000.000.000.00 in 2017.
1. There are 40,000 Google searches every second
(Source: Internet Live Stats)
Not a second goes by that Google doesn’t have about 40,000 search queries to process. This means that globally Google processes more than 3.5 billion searches every day, and 1.2 billion searches every year.
To put things into perspective, take a look at the Google stats from the giant search engine’s early days.
Right after it was founded in 1998, the search engine processed only 10,000 Google searches per day. While that seems a bit insignificant now, it was huge at the time. Only a year later, that number rose to 3.5 million search queries per day. That’s a 17,000% year-to-year increase in searches. Talk about growth! Less than a year after that, there were a whopping 18 million Google searches every day.
In the years that followed, Google statistics show that searches on Google kept increasing at a lightning-fast pace, helping it reach the global dominance of internet search that it has today. Although it certainly won’t ever witness the same search growth rate as in the beginning (since almost everyone in the world is already using it), Google will definitely continue being a search engine force to be reckoned with.
2. Top 10 global Google searches in 2019
The following are the most searched words on Google globally in 2019:
- India vs South Africa
- Cameron Boyce
- Copa America
- Bangladesh vs India
- iPhone 11
- Game of Thrones
- Avengers: Endgame
- Notre Dame
- ICC Cricket World Cup
Globally, the most searched words on Google in 2019 were “India vs. South Africa.” That’s in reference to the cricket match that took place in September at the 2019 ICC Cricket World Cup.
While people around the world were primarily interested in the latest sporting events in 2019, top Google searches in the US painted a slightly different picture. In comparison, the 5 most popular Google searches in the US were “Disney Plus”, “Cameron Boyce”, “Nipsey Hussle”, “Hurricane Dorian”, and “Antonio Brown”.
People in the US mostly wanted to learn more about the new subscription video-on-demand streaming service, that is, Disney Plus. They also wanted to read up on certain celebrities, as well as stay up-to-date with the latest news on the most devastating hurricane that hit the Bahamas.
What’s really interesting is that Disney Plus was launched on November 12, 2019. So, in less than two months, it managed to get to the top of all 2019 US Google trend searches. It surpassed all the other annual searches in the country.
3. 76% of all global searches take place on Google
(Source: Internet Live Stats)
Google’s search popularity is incredible. It dominates the global search market share, as 76% of all searches happen on its domain. Baidu is second with 15%, while Yahoo, Yandex, Ask, DuckDuckGo, Naver, AOL, and Dogpile have a collective share of 9%.
4. Top 5 domains with the most visits in February 2020
As the leading domain, Google counts 74.14 billion visits, followed by YouTube with 27.365 billion visits, Facebook with 21.35 billion visits, Baidu with 6.38 billion visits, and Twitter with 4.54 billion visits.
5. Google Search Index contains more than 100,000,000 GB
The size of the Google Search Index is huge – more than 100,000,000 GB. The size may seem surprising, but Google’s website crawlers have indexed hundreds of billions of web pages.
6. Google has the highest search market share in Brazil with 95%
Google search popularity is highest in Brazil with a 95% search market share. It’s the least popular in China, where it has a market share of only 8.04%.
Google consumers’ searching habits
What’s quite fascinating is that this percentage hasn’t changed since 2013. Google search statistics show that 25% of all searches were completely new in 2007, never seen by Google before.
Apart from constantly searching for new stuff, people are also increasingly searching on Google using natural language, that is, typing in their queries just like they were talking to a real person. There are more and more conversational search queries, which help people find more specific answers to their questions.
Similarly, they also increasingly use voice search to find their answers more efficiently.
Yet another change in Google consumers’ searching habits is people’s growing impatience. They add words such as “nearby,” “near me,” “open,” and “now” to their queries to quickly find various desired services for instant engagement. Finding a specific restaurant, for instance, isn’t going to cut it anymore. They want one that they can immediately go to or order from. These Google search statistics compel many businesses to invest in local SEO on Google, helping consumers find them easier.
Since Google is the world’s biggest search engine by far, it’s only natural that users are going to develop different searching habits. Google stats show that searching habits of Google users vary wildly, with an impressive 15% of all searches being the first of their kind. This bizarrely high percentage owes some of its sizes to misspellings, errors, and faults in the search query. Google indexes all sorts of things, from industries, hobbies, and other services, which all contribute to massive Google search popularity and a diverse user base.
7. 23.98% of searches on Google are at least two words long
People typically use two words (23.98%), one word (27.71%), and three words (19.60%) in their search query. Fewer people use 4 (13.89%), 5 (8.70%), or 6+ words (12.12%) in Google searches.
8. Between 16% and 20% of all annual Google searches are new
(Source: Internet Live Stats)
Google processes between 16% and 20% entirely new searches every year. Those are search queries that no one has used before.
9. More than 60% of total Google searches come from mobile
(Source: Know Your Mobile)
Mobile use is still on the rise, so it’s natural that Google searches performed on mobile devices (over 60%, as estimated in 2019) keeps rising too.
10. In 2019, mobile devices accounted for 69% of all Google’s paid ads clicks in the US
In Q2 of 2019, 69% of Google’s paid ads clicks in the US came from mobile. This is pretty higher than mobile clicks on Bing, which accounted for 34%
11. Google has over 1 billion users of its products and services
(Source: Popular Science)
Google’s products and services count more than 1 billion users worldwide, and the number keeps rising. With 250.5 million users, Google Sites has the biggest customer base.
12. Google’s local searches on mobile increased by more than 250%
Of all Google searches, 46% are local. And with a huge increase of 250% in local searches on mobile between 2017-2019, businesses should invest more effort in local SEO and mobile optimization.
13. For every $1 a business invests in Google Ads, they earn $8 in profit through Google Search
Investing in Google Ads can be very lucrative – turning every $1 into $8. In 2018, Google Search boosted the US economy by $335 billion.
14. Random Google search statistics
Consumers are rapidly adopting voice search technology, as it helps them quickly find answers to their burning questions. It’s only natural since we speak much faster than we type. According to many experts, 30% of all searches will be performed by voice in 2020. So, we’re bound to see a higher spike in voice search volume in the coming years.
When it comes to Google Images, they account for 22.6% of all internet searches, but actually make up 62.6% of all searches on Google Web Search. This high interest in the images is likely to prompt businesses to invest more in visual content.
Google stats show that voice search with 20% and Google images search with 22.6% are on the rise.
Another interesting fact is that one average search session on Google doesn’t last longer than 1 minute.
Google Trends is a free search service by Google that allows you to find a wealth of different top searches on Google. You can find Google trends by state or country, trends by year, how many people use Google per day, and much more.
You can discover daily and real-time trending searches, find niches and niche topics, uncover seasonal trends in various industries, use it for Google keyword trends, and even compare competitors’ positions on the market. You can also compare different queries made over specific periods of time, and view graphs for better visualizing the search volume data.
Figuring out how to find top Google searches using Google Trends is pretty straightforward. You simply need to enter a search term or a topic into the search bar and see the magic unfold before your eyes.
The site has a search bar at the top and a Trending Searches feature. It also has a Year in Search feature with a lot of different categories to explore, such as news, people, athletes, diets, movies, home-style searches, and more.
You can instantly see the latest stories and insights, the recent Google searches anywhere in the world, the most searched words on Google, and all the data visualization charts.
These Google search statistics show us that Google has been on a steady rise ever since its establishment and seems to show no sign of slowing down in its quick pace. Few websites can boast that they have reached the numbers that Google has.
There is no foreseeable future in which search engines won’t play a crucial role in our daily lives, so we can safely assume that Google isn’t going anywhere, any time soon.